Despite a circulation of approximately 1.5 million, and hence an ability to influence patient perceptions greatly, in our experience the Daily Mail is not widely read by doctors. Many in the profession may be blissfully unaware of such sensationalist articles and might therefore leave false, misleading or potentially damaging statements unchallenged and free to circulate. Our silence could well be misconstrued as tacit acceptance that the stated claims are true and the position indefensible. The BMJ undoubtedly monitors the press for this kind of article: perhaps a weekly roundup of such 'fake news' would alert readers to this type of threat and better allow them to resist and counter it.
Competing interests: No competing interests